From an Idea to an MVP

So I have this idea for food recommendation, but now I’m struggling with where to start. What will be a good first usecase for a POC or MVP.

At the moment, I’m planning on a single page dashboard where users can login to, to get a report on their food ordering habits – top dishes and restaurants and more such data.

But I have are two issues with scope:

  1. Not sure users will see the value that I see in such dashboard. Now, sure, that’s what the MVP is for, but:
  2. It’s not testing the real product assumption that users will want to get recommendations for food.

With that in mind, I thought of two other options:

  1. Dishes following – as a user, I can follow the food that I like and see updates, recipes and places I can find them.
  2. Group ordering – offer a simple ‘negotiator’ for food ordering. For example, a group of 4 people who want to order lunch, will connect to this page and put their preferences. The system will match their preferences and come with a suggested restaurant. Users can then save their preferences by registering. It reminds me of doodle.com.

I like the other option both because it requires less technical effort – I can see how I can pull out an MVP without writing a line of code. In addition, this can turn out to be a utility that users will be willing to register to. Lastly, solving for groups orders introduce the possibility for virality and network effect.

Make Food Fun Again

So this idea that I had. I was talking with a company that is doing personalization for jobs – UpScored. I knew Elise, their CEO, from twitter and gave their newly launched product a spin. I came back with some feedback, and after a good chat with Elise, I realized that the problem I’m working on my day-to-day – personalization engine for content, is relevant for other fields as well.

A day later, I was introduced to on of the co-founders of Plated – a meal planning service. He’s story, of how they’ve started the company, reminded me a lot of how and why I’ve started FeedMe – a marketplace for food company that I started about 5 years ago and close about a year later. He was talking about Plated as a food-tech company, while I was struggling what technology had to do with the service, other than having a consumer facing website.

Anyway, at that point I was doing one plus one in my head, and the idea to develop a true technological approach to food discovery popped up. I want to develop an app that will tell me what I want to eat. Let me offer some context, though.

While food related technologies and services proliferate, the simple question of “what to eat?” becomes harder than ever.

Here’s an example: last weekend I went to Austin, for the SXSW festival. I landed on Friday morning, and headed downtown for breakfast. I opened Yelp, to “discover” what I should be eating. But after looking into the first 5 results (out of hundreds), I became hungrier and less patient, so I picked up the first restaurant that I saw across the street, and which seemed decent. Yelp didn’t help me to “discover” the best of Austin.

Another example: Every night (no exaggerations), I have the same dialog with my wife:

Screen_Shot_2016-03-20_at_00.03.51.png

So the problem is that not being able to choose what to eat takes the fun out of the food experience. I want an app, or a service that will take the decision for me, based on my history, my taste, my diet and that’s of my partner for the order.

I spent the previous week researching, brainstorming with friends, wire-framing and what not, and got a long way in defining the problem and focusing the approach for the solution. More on it in following posts.